My Love /Hate relationship with gel eyeliner...
It began in the 90'sBobbi brown courted me but the jar was small,overpriced,flaked after long wear and dried out inside the pot for more than $20. I want to get at least half way through the damn jar,Then I met smash box and oh how I loved my Jet Set liner but after one or two uses it started to thicken in the pot and my line got thicker and wider as the product got thicker and the jar was half the size of Bobbi's yet cost more!,Mac tantalized me with bold brilliant colors but it dried and flaked into my eyes after an hour or two and everyone that knows me will tell ya my liners gotta hold up til at least 5am if not overnight,so with my tail between my legs I returned to smash box and had a chemist friend of mine give me a dropper of a silicone base every time I'd do my makeup I'd scoop it out onto an artists palette mix it up and get a decent line last held up fairly well.Are you thinking what I was? This is F%$king ridiculous!
In my infinite wisdom I have created the ultimate eyeliner and spared you all my pain, anger and cracked eyeliner shame I endured.
Now follow me as I explain why its so great and what tools will get you the best results,how to apply it quick and easily, then I'll share with you how to make it last all the way to the bottom of the jar. YES I said you will see the bottom of my jar!
So what makes Veritas Gel liner better than any other brand?
It took 6 attempts to get the formulation of this product absolutely perfect and it truly paid off since it is currently our #1 selling product.
The main reason it took so long was I needed it to meet the demands of pro M.U.A's yet be simple enough for every woman to enjoy the benefits and durability without taking 18months of cosmetology courses.
The main difference from all the other gel liners on the market is that I insist on keeping my products natural and using the finest ingredients.But what's made its so popular is that it's the first eyeliner ever that's long wearing,transfer resistant,non flaking,non drying,no smudging,safe for the inner eye (waterline),no smearing,basically I've done away with every BLACK eyeliner problem we have suffered with as long as I can remember. How? By creating a semi permanent eyeliner stain which I like to call a temporary tattoo.
What do you mean by temporary tattoo?
Forget your original thoughts a shiny sticker of a choo choo train or a heart your kids taking your sponge or giant wads of wet toilet paper all over your bathroom just to get some smudged up ink blot that'll ball up and peel but never really completely go away.
- Veritas redefines the idea of a temporary tattoo as an organic, opaque yet light weight stain.
How do you use a gel liner after so many years with a pencil?
I won't lie to my ladies it takes a little practice but I considered that in creating the formula you see formula #5 dried almost instantly the professionals loved it but my regular clients weren't thrilled especially if they were trying a cat eye or a pin up look and got there tails slightly higher or lower.
As I said once its on IT'S ON! I'm talking swimming pool=ON,beach=ON,sunbathing=on, working out=ON, tanning=ON,gardening=ON,triathlon=ON,try me ladies,its not going anywhere without waterproof remover! So just for my new users (who are secretly my favorites) I created our final formula with has an additive that slows the drying time so you get a Q-tip on stand by and if your line is uneven or a Lil to thick just wet it or wrap a remover wipe around it and slim out the uneven part before its sets.
|I purchased this no name brush in my local drugstore for $7|
just so I could show you what they look like.
Now let's get to the good stuff! Secrets,secrets and more secrets..